– LENSCAPE –

THE OFFICIAL VYSYN BLOG!

3 Brand Tips for StartUps

You are a startup business that is off and running with a business plan, goals, product/services and, most importantly ambition. What is lacking are the details that lay a crucial foundation to your business’ brand identity. Brand identity for businesses speaks to the...

Business vs Personal Branding

There’s a bit of confusion on branding, namely what is the difference between business and personal branding and how much time/energy that you should invest in either type. Let me provide some clarity and also guidance on when to focus on each. During my initial...

Finding Your Fashion Style

Fashion is so unique to an individual’s persona. This is another struggle point for anyone seeking to level up their visuals for their personal or business brand. Over the years, I’ve seen so many amazing designs on and off the runway that can perfectly bring one’s...

3 Go-To Power Poses For Brand Shoots

Posing is the most difficult part of a photo shoot for many people - What do I do with my hands? How do I stand? Etc. Your images are the first introduction to people that don’t know who you are and you have to show up with full confidence. When you feel awkward and...