3 Brand Tips for StartUps

You are a startup business that is off and running with a business plan, goals, product/services and, most importantly ambition. What is lacking are the details that lay a crucial foundation to your business’ brand identity. Brand identity for businesses speaks to the...

Business vs Personal Branding

There’s a bit of confusion on branding, namely what is the difference between business and personal branding and how much time/energy that you should invest in either type. Let me provide some clarity and also guidance on when to focus on each. During my initial...