The phrase “A picture is worth a thousand words’ reflects the truth that an image tells a story just as well as, if not better than, written words. Several people can view the same image and see something drastically different.
This is the power of imagery and its equally powerful when trying to convey a message about your brand.
Chinese proverb: One picture is worth ten thousand words.
Over the years, I’ve observed brands like Google, Starbucks etc revolutionize their brand marketing and have developed key strategies that I implement for VySyn Photography’s marketing that work in telling your brand story:
- Frame Your Brand Story With Basic Elements – Identity (colors, logos), Core Values, Uniqueness (what sets you apart from other similiar brands?) and the Three W’s Plus H (Who/What/Why/How)
- Content Creation with Purpose – Intention/Call to Action, Clarity and Consistency
- Innovative Visual Alignment – Connect with a photographer that can think outside the box and collaborate to create your visuals (turn to your favorite brands that have the visuals that you are seeking to achieve then seek out photographers with that similiar style present in their portfolio)
What better way to capture the attention of your prospective client than through dynamic photos?! Let’s chat soon about your visual branding strategy and feel free to share your thoughts in the comments below.